http://ezinearticles.com/?id=2644394

In this article I discuss the potential nightmare you’ll suffer if you don’t hire a good professional ghostwriter at the start

As well as losing valuable time and money, it will also hurt your reputation. Following the advice in the article will hopefully save you a lot of money…especially in the long term.

But is this a smart thing to do? Can you really justify paying triple the price for a professional ghost writer?

Let’s say for example, you hire a freelance writer for $200 to write a 20 page ebook and another one for $600 to write the same ebook. What benefits would you get for paying the extra $400?

Provided that the professional writer actually delivers the quality promised, the ebook should be written in good English with no spelling or grammar mistakes. The information inside the ebook would be in-depth and correct since the professional ghost writer has done his research.

On the other hand, the cheaper writer would have also delivered the ebook but the style of writing may not be very captivating or interesting and the level of research would be very basic. Readers of the ebook may find that the content is far too simple for what they paid for.

If both ebooks was priced at $29 and each sold 1,000 copies, the first ebook that’s written by the more expensive ghost writer (ebook A), may get a 3% refund. That’s 30 copies refunded which translates into $870 returned.

Now if the ebook written by the cheaper writer (ebook B), gets a refund rate of 6%, then that’s 60 copies of the ebook refunded which translates into $1,740.

By saving $400 because you wanted to hire a cheaper ghost writer, you will have lost $870 in refunds with this scenario. However, there’s more.

With the launch of your next $29 ebook, you can email and notify your existing customers. If customers from ebook A give you a 30% response, which translates into 300 customers, then you’ll have profited $8,700 effortlessly.

Now since the customers of ebook B were not completely overjoyed with your content, the response rate could be 20% which is still good. This translates into 200 customers which will give you a profit of $5,800.

With the above scenario, ebook A earned you $2,900 more in profits. If we add the refunds, then ebook A wil have earned you $3,860 more. The repeat sales is where it really hurts the business owner’s pockets if they took the route of hiring the cheaper ghost writer.

However, this is only a guess. There are other things which we need to factor in such as affiliates. If you sent a copy of your ebook for affiliates to review, the majority may want to promote it due to the quality of information your ebook has. This part of the scenario is very hard to guess with figures.

With the scenarios above, you can now see the real effects of hiring a ghost writer to write an ebook. Paying for a cheaper ghost writer may save you money initially, but that’s being very short sighted. However, there are some very good ghost writers who charge cheaply for their services. They’re probably just starting out and want to get testimonials. They are very, very hard to find. If you find one, don’t let go of them.

A reply I normally give when I’m asked should someone pay for an expensive ghostwriter, is “it depends on what you want”. For example, if you want to look wealthy, attract attention, enjoy a comfortable ride then buy a Mercedes or BMW. If you want to save money and get a car just to get to places, then a normal car would do.

Same applies with a ghostwriter. What are you going to do with the ghostwritten content?

If you want to outsource your ebook to a professional ghostwriter, visit hire a ghost writer. To download the report How To Build Your Own Information Products Business, visit create information products.

Hire A Ghost Writer – Why Would You Want To Hire An Expensive Ghost Writer?

Hire a ghost writer to help write quality material is a common task amongst business owners. Due to the lack of a standard price with ghost writers, business owners tend to shop around and hire a ghost writer who they think is the cheapest. But is this a smart thing to do? Can you really justify paying triple the price for a professional ghost writer?

Let’s say for example, you hire a freelance writer for $200 to write a 20 page ebook and another one for $600 to write the same ebook. What benefits would you get for paying the extra $400?

Provided that the professional writer actually delivers the quality promised, the ebook should be written in good English with no spelling or grammar mistakes. The information inside the ebook would be in-depth and correct since the professional ghost writer has done his research.

On the other hand, the cheaper writer would have also delivered the ebook but the style of writing may not be very captivating or interesting and the level of research would be very basic. Readers of the ebook may find that the content is far too simple for what they paid for.

If both ebooks was priced at $29 and each sold 1,000 copies, the first ebook that’s written by the more expensive ghost writer (ebook A), may get a 3% refund. That’s 30 copies refunded which translates into $870 returned.

Now if the ebook written by the cheaper writer (ebook B), gets a refund rate of 6%, then that’s 60 copies of the ebook refunded which translates into $1,740.

By saving $400 because you wanted to hire a cheaper ghost writer, you will have lost $870 in refunds with this scenario. However, there’s more.

With the launch of your next $29 ebook, you can email and notify your existing customers. If customers from ebook A give you a 30% response, which translates into 300 customers, then you’ll have profited $8,700 effortlessly.

Now since the customers of ebook B were not completely overjoyed with your content, the response rate could be 20% which is still good. This translates into 200 customers which will give you a profit of $5,800.

With the above scenario, ebook A earned you $2,900 more in profits. If we add the refunds, then ebook A wil have earned you $3,860 more. The repeat sales is where it really hurts the business owner’s pockets if they took the route of hiring the cheaper ghost writer.

However, this is only a guess. There are other things which we need to factor in such as affiliates. If you sent a copy of your ebook for affiliates to review, the majority may want to promote it due to the quality of information your ebook has. This part of the scenario is very hard to guess with figures.

With the scenarios above, you can now see the real effects of hiring a ghost writer to write an ebook. Paying for a cheaper ghost writer may save you money initially, but that’s being very short sighted. However, there are some very good ghost writers who charge cheaply for their services. They’re probably just starting out and want to get testimonials. They are very, very hard to find. If you find one, don’t let go of them.

Resource Box

—————–
If you want to outsource your ebook to a professional ghostwriter, visit hire a ghost writer. To download the report How To Build Your Own Information Products Business, visit create information products at Best Instant Sites – Alan Cheng, Professional Ghostwriter
—————–

Using Ghostwriting Services To Create Information Products

Successful online marketers create information products that are in-demand and sell them online. It’s one of the most popular and effective ways to make money on the internet. An information product, or an ebook requires no inventory and the profit margins are huge.

In this article, I’ll summarize the crucial steps you need follow to create your own information product by outsourcing to respectable ghostwriting services…

The reasons you would want to outsource your information product creation are:

1. You have a phobia with writing, or you just don’t like the task

2. You don’t have enough time.

3. You don’t have the expertise to create information products

If any of the above applies to you, then you can consider using special ghostwriting services to create the information product for you. This is a fast and easy way to create a quality product to sell, while you can fully concentrate on just marketing the product.

Here are 5 steps on how to create information products by hiring a professional writer.

1. Choose Your Niche

To decide the topic for your ebook, you need to do some thorough online research. You should choose a niche which many people have an interest in, and who are willing to buy the information. It will be even better, if the niche is something which you’re knowledgeable in.

Go to forums that are related to the niche, and view the posts. See if there is a lot of interest on certain problems which people want to know about.

Next you can search for magazines whether online or offline, and see if there’s a magazine for the niche. This is proof that there is demand for the topic. Otherwise, people would not run a magazine on it.

Never, try to create an ebook on a topic which has never been done before. Chances are that it won’t sell. Try to look for similar ebooks that are already selling well and create an information product which is better.

2. List Out The Problems

Once you’ve decided what your information product is about, you need to list out certain problems which the market is interested in. If the subject is about PC repair, then you need to list out the common problems people would want to know about repairing PCs.

Get this information from forums and from search engines. Consolidate the list of problems and choose the best ones which you think your prospects will be interested in.

3. Hire A Ghost Writer

Your next step is to hire a ghost writer, or ghostwriting company to write your information product. There are many professional writers which you can find online, but don’t choose one based on the lowest price.

You need to hire a professional writer who has experience in creating information products for their clients. This includes the ebook, website, sales copy to sell the ebook, squeeze page to capture prospects’ emails and a thank you page.

Some companies offer these ghostwriting services as a whole package, but there aren’t many of them. An example of such a company is ‘Best Instant Sites’ which offers a complete solution for creating information products.

4. Discuss The Terms

With your chosen ghostwriter, you need to discuss the terms before giving payment. Tell them your idea of the information product you want and list the subjects you want written about, from what you gathered in your research.

Ask the professional writer to research the topic in more detail when writing the ebook. Then ask when the delivery date is. Never push the writer for an earlier deadline. You want the ebook to be written professionally. Rushing a writing project seldom creates quality.

For the design of your website, tell the ghostwriter what kind of look you’re looking for and the words you want shown. Give examples of website designs that you like so that the professional writer knows your preference.

5. Following Up With The Progress

A few days before the deadline of your information product, contact the ghostwriter and ask him or her for the progress. He would either tell you everything is as planned or he would tell you that there is a possible delay.

The point of following up is to tell the writer that you care and it gives him a chance to ask you any questions he can think of. You can even ask for a draft of the website design to see if it matches what you want.

Good professional writers will always contact you a few days beforehand if there’s a possible delay, but just in case you hired a not-so-professional writer, it will be wise if you followed up a few times before the deadline.

Following these steps, you can create an information product of your own and start making money online like the experts. The key to success is hiring the right professional writer. You need a writer that has experience in creating information products. And of course, you also need good marketing skills to sell your product online. Some ghostwriters offer advice on marketing online. You need to ask.

======================================

Download the report “Build Your Own Information Products Business” at ghostwriting services. Alan Cheng is a professional writer at www.bestinstantsites.com/ If you want to outsource your information product creation, visit professional writer at Best Instant Sites.

======================================

No matter what ghostwriting services they have bought such as writing ebooks, writing emails, writing sales letters, writing press releases, re-writing the website or redesigning the website, a lot of clients have the expectation that as soon as the product is created, they’ll get sales.

But that’s not how things work with ghostwriting.

With any type of freelance writing or outsourced writing, you need to have a plan before you approach that ghostwriter with your project.

The plan which you need is your marketing plan.

After your ghostwriting project is completed, you need to start kicking off your marketing strategy. Such as where you’re going to advertise, who you’re going to contact, how much money are you going to spend on advertisement etc…

With an online business as well as any other business, you need to market and tell people about it. How else are they going to know what you have to offer?

So before you contact someone for freelance writing, get your marketing strategy sorted out. Or ask the ghostwriter if they have any advice or services offering online marketing.

Here is a good example of what I mean. This is a true story of a friend of mine who is also a ghostwriter – although not an experienced one.

A prospect approached my friend to enquire about his ghostwriting services. My friend replied with his template email explaining his article writing service, writing ebooks etc…

The prospect asked for 10 articles to be written on online games. My friend accepted and the prospect became a client.

When the articles were delivered, the client was not pleased. He expected tips on how to play some online games and also how to play online games with Xbox and PlayStation. This was not mentioned.  My friend wrote about flash games you could play on websites. The client wanted the articles revised and gave more details of what he wanted.

My friend practically re-wrote all the articles. Spent twice the time and didn’t please his client. The client had to extend his wait for his articles and spent more time explaining what revisions he wanted.

Both parties lost. I doubt the person will ask my friend to write for him again.

A Ghostwriter should communicate with his customers before starting to write. This would have eliiminated any misunderstanding. He should also ask the client for keywords he wanted for the articles. This would have helped a lot on what was needed.

Finally, the ghostwriter should provide examples of article titles and ask if they were acceptable.

Both parties are to be blamed. However a professional ghostwriter should have guided the client to tell him what their requirements were.

Hiring a ghostwriter will save you time and make you sell more of your products, if you contact the right ghostwriter.  So many people go for the cheapest ghostwriter and expect to receive similar quality that of a professional ghostwriter. This is why my service at www.bestinstantsites.com leads the clients to answer a questionnaire before I start ghostwriting. It benefits both parties.

Hire a ghostwriter when you need an information product or content created requires planning. Too many people just think about wanting to create some content and then they go and look for ghostwriting services.

What you need to do is make a detailed plan of what you want and when you need it.

So before you go and approach a ghostwriter, go through the checklist below and make sure you have all the information. It will save you a lot of time.

Checklist To Hire A Ghostwriter

1. Have you done the research on what you want ghostwritten? For example, if you are looking to write an information product (ebook), do you know what topics you want to cover and if those topics are what the market wants to know about. If not you need to discuss with the ghostwriter first so that they can provide advice.

2. For ghostwriting ebooks, give your affiliate links to the ghostwriter so that they can embed them in your ebook. This will save time for both of you instead of revising the ebook afterwards.

3. Tell the ghostwriter your business information so that they know what to place in the ebook. For example, your name (some people may like to use penn names), company name, website URL, disclaimer information etc…

4. If you want to hire a ghostwriter for articles written in your name, have you thought about the topics you want ghostwritten. A lot of my customers have approached me asking me to write on a niche. However, they have no idea on what to write about. To make sure that the ghostwriter will deliver what you want, give them keyword suggestions and article titles to write on. If you are not sure, then ask the ghostwriter to think of article titles for you — approve them before you ask the ghostwriter to begin writing.

5. For articles, tell the ghostwriter what resource box you will use for them. if you don’t have one then ask the ghostwriter to create one for you. A good ghostwriter will consider what your resource box shows before they write your article. This is to ensure that the reader will click on your resource box links after reading the article.

6. If you are asking the ghostwriter to write autoresponder messages to follow up with your prospects, provide them as much detail as possible regarding your product. If you want your autoresponder to persuade your prospects to buy your products, then the ghostwriter must know what your product is about.

7. As a ghostwriter, I create minisite graphics for my customers. I know a lot of ghostwriters don’t do this so if you do hire me, make sure you tell me exactly what you want shown on the minisite. Provide examples of website designs that you like. I will provide you the draft and make sure that you approve it before I go ahead.

8. if you’re getting a web sales letter written, let the ghostwriter or copywriter know what your product is about and any story that you have which is related to the product. The ghostwriter or copywriter can then integrate the story into the sales letter which makes it more powerful. If you have bonuses included with your product, make sure that you tell the ghostwriter so that they can make a place for it in the sales letter.

Have you thought about the questions above before contacting a ghostwriter? Doing the necessary planning above will make life so much easier for the ghostwrtier and yourself. You’ll also have ghostwritten material which matches what you want.

If you are interested in ghostwriting services such as ghostwriting articles, ghostwriting ebooks, writing press releases, then contact me at www.bestinstantsites.com