Freelance Writing With No Plan

One of the most frustrating tasks with ghostwriting for my clients is managing the expectation with the product I write for them. They think freelance writing is a magical pill.

No matter what ghostwriting services they have bought such as writing ebooks, writing emails, writing sales letters, writing press releases, re-writing the website or redesigning the website, a lot of clients have the expectation that as soon as the product is created, they’ll get sales.

But that’s not how things work with ghostwriting.

With any type of freelance writing or outsourced writing, you need to have a plan before you approach that ghostwriter with your project.

The plan which you need is your marketing plan.

After your ghostwriting project is completed, you need to start kicking off your marketing strategy. Such as where you’re going to advertise, who you’re going to contact, how much money are you going to spend on advertisement etc…

With an online business as well as any other business, you need to market and tell people about it. How else are they going to know what you have to offer?

So before you contact someone for freelance writing, get your marketing strategy sorted out. Or ask the ghostwriter if they have any advice or services offering online marketing.