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In this article I discuss the potential nightmare you’ll suffer if you don’t hire a good professional ghostwriter at the start

As well as losing valuable time and money, it will also hurt your reputation. Following the advice in the article will hopefully save you a lot of money…especially in the long term.

No matter what ghostwriting services they have bought such as writing ebooks, writing emails, writing sales letters, writing press releases, re-writing the website or redesigning the website, a lot of clients have the expectation that as soon as the product is created, they’ll get sales.

But that’s not how things work with ghostwriting.

With any type of freelance writing or outsourced writing, you need to have a plan before you approach that ghostwriter with your project.

The plan which you need is your marketing plan.

After your ghostwriting project is completed, you need to start kicking off your marketing strategy. Such as where you’re going to advertise, who you’re going to contact, how much money are you going to spend on advertisement etc…

With an online business as well as any other business, you need to market and tell people about it. How else are they going to know what you have to offer?

So before you contact someone for freelance writing, get your marketing strategy sorted out. Or ask the ghostwriter if they have any advice or services offering online marketing.

Here is a good example of what I mean. This is a true story of a friend of mine who is also a ghostwriter – although not an experienced one.

A prospect approached my friend to enquire about his ghostwriting services. My friend replied with his template email explaining his article writing service, writing ebooks etc…

The prospect asked for 10 articles to be written on online games. My friend accepted and the prospect became a client.

When the articles were delivered, the client was not pleased. He expected tips on how to play some online games and also how to play online games with Xbox and PlayStation. This was not mentioned.  My friend wrote about flash games you could play on websites. The client wanted the articles revised and gave more details of what he wanted.

My friend practically re-wrote all the articles. Spent twice the time and didn’t please his client. The client had to extend his wait for his articles and spent more time explaining what revisions he wanted.

Both parties lost. I doubt the person will ask my friend to write for him again.

A Ghostwriter should communicate with his customers before starting to write. This would have eliiminated any misunderstanding. He should also ask the client for keywords he wanted for the articles. This would have helped a lot on what was needed.

Finally, the ghostwriter should provide examples of article titles and ask if they were acceptable.

Both parties are to be blamed. However a professional ghostwriter should have guided the client to tell him what their requirements were.

Hiring a ghostwriter will save you time and make you sell more of your products, if you contact the right ghostwriter.  So many people go for the cheapest ghostwriter and expect to receive similar quality that of a professional ghostwriter. This is why my service at www.bestinstantsites.com leads the clients to answer a questionnaire before I start ghostwriting. It benefits both parties.

Hire a ghostwriter when you need an information product or content created requires planning. Too many people just think about wanting to create some content and then they go and look for ghostwriting services.

What you need to do is make a detailed plan of what you want and when you need it.

So before you go and approach a ghostwriter, go through the checklist below and make sure you have all the information. It will save you a lot of time.

Checklist To Hire A Ghostwriter

1. Have you done the research on what you want ghostwritten? For example, if you are looking to write an information product (ebook), do you know what topics you want to cover and if those topics are what the market wants to know about. If not you need to discuss with the ghostwriter first so that they can provide advice.

2. For ghostwriting ebooks, give your affiliate links to the ghostwriter so that they can embed them in your ebook. This will save time for both of you instead of revising the ebook afterwards.

3. Tell the ghostwriter your business information so that they know what to place in the ebook. For example, your name (some people may like to use penn names), company name, website URL, disclaimer information etc…

4. If you want to hire a ghostwriter for articles written in your name, have you thought about the topics you want ghostwritten. A lot of my customers have approached me asking me to write on a niche. However, they have no idea on what to write about. To make sure that the ghostwriter will deliver what you want, give them keyword suggestions and article titles to write on. If you are not sure, then ask the ghostwriter to think of article titles for you — approve them before you ask the ghostwriter to begin writing.

5. For articles, tell the ghostwriter what resource box you will use for them. if you don’t have one then ask the ghostwriter to create one for you. A good ghostwriter will consider what your resource box shows before they write your article. This is to ensure that the reader will click on your resource box links after reading the article.

6. If you are asking the ghostwriter to write autoresponder messages to follow up with your prospects, provide them as much detail as possible regarding your product. If you want your autoresponder to persuade your prospects to buy your products, then the ghostwriter must know what your product is about.

7. As a ghostwriter, I create minisite graphics for my customers. I know a lot of ghostwriters don’t do this so if you do hire me, make sure you tell me exactly what you want shown on the minisite. Provide examples of website designs that you like. I will provide you the draft and make sure that you approve it before I go ahead.

8. if you’re getting a web sales letter written, let the ghostwriter or copywriter know what your product is about and any story that you have which is related to the product. The ghostwriter or copywriter can then integrate the story into the sales letter which makes it more powerful. If you have bonuses included with your product, make sure that you tell the ghostwriter so that they can make a place for it in the sales letter.

Have you thought about the questions above before contacting a ghostwriter? Doing the necessary planning above will make life so much easier for the ghostwrtier and yourself. You’ll also have ghostwritten material which matches what you want.

If you are interested in ghostwriting services such as ghostwriting articles, ghostwriting ebooks, writing press releases, then contact me at www.bestinstantsites.com