Hire A Ghost Writer – Why Would You Want To Hire An Expensive Ghost Writer?

Hire a ghost writer to help write quality material is a common task amongst business owners. Due to the lack of a standard price with ghost writers, business owners tend to shop around and hire a ghost writer who they think is the cheapest. But is this a smart thing to do? Can you really justify paying triple the price for a professional ghost writer?

Let’s say for example, you hire a freelance writer for $200 to write a 20 page ebook and another one for $600 to write the same ebook. What benefits would you get for paying the extra $400?

Provided that the professional writer actually delivers the quality promised, the ebook should be written in good English with no spelling or grammar mistakes. The information inside the ebook would be in-depth and correct since the professional ghost writer has done his research.

On the other hand, the cheaper writer would have also delivered the ebook but the style of writing may not be very captivating or interesting and the level of research would be very basic. Readers of the ebook may find that the content is far too simple for what they paid for.

If both ebooks was priced at $29 and each sold 1,000 copies, the first ebook that’s written by the more expensive ghost writer (ebook A), may get a 3% refund. That’s 30 copies refunded which translates into $870 returned.

Now if the ebook written by the cheaper writer (ebook B), gets a refund rate of 6%, then that’s 60 copies of the ebook refunded which translates into $1,740.

By saving $400 because you wanted to hire a cheaper ghost writer, you will have lost $870 in refunds with this scenario. However, there’s more.

With the launch of your next $29 ebook, you can email and notify your existing customers. If customers from ebook A give you a 30% response, which translates into 300 customers, then you’ll have profited $8,700 effortlessly.

Now since the customers of ebook B were not completely overjoyed with your content, the response rate could be 20% which is still good. This translates into 200 customers which will give you a profit of $5,800.

With the above scenario, ebook A earned you $2,900 more in profits. If we add the refunds, then ebook A wil have earned you $3,860 more. The repeat sales is where it really hurts the business owner’s pockets if they took the route of hiring the cheaper ghost writer.

However, this is only a guess. There are other things which we need to factor in such as affiliates. If you sent a copy of your ebook for affiliates to review, the majority may want to promote it due to the quality of information your ebook has. This part of the scenario is very hard to guess with figures.

With the scenarios above, you can now see the real effects of hiring a ghost writer to write an ebook. Paying for a cheaper ghost writer may save you money initially, but that’s being very short sighted. However, there are some very good ghost writers who charge cheaply for their services. They’re probably just starting out and want to get testimonials. They are very, very hard to find. If you find one, don’t let go of them.

Resource Box

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If you want to outsource your ebook to a professional ghostwriter, visit hire a ghost writer. To download the report How To Build Your Own Information Products Business, visit create information products at Best Instant Sites – Alan Cheng, Professional Ghostwriter
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Hire a ghostwriter when you need an information product or content created requires planning. Too many people just think about wanting to create some content and then they go and look for ghostwriting services.

What you need to do is make a detailed plan of what you want and when you need it.

So before you go and approach a ghostwriter, go through the checklist below and make sure you have all the information. It will save you a lot of time.

Checklist To Hire A Ghostwriter

1. Have you done the research on what you want ghostwritten? For example, if you are looking to write an information product (ebook), do you know what topics you want to cover and if those topics are what the market wants to know about. If not you need to discuss with the ghostwriter first so that they can provide advice.

2. For ghostwriting ebooks, give your affiliate links to the ghostwriter so that they can embed them in your ebook. This will save time for both of you instead of revising the ebook afterwards.

3. Tell the ghostwriter your business information so that they know what to place in the ebook. For example, your name (some people may like to use penn names), company name, website URL, disclaimer information etc…

4. If you want to hire a ghostwriter for articles written in your name, have you thought about the topics you want ghostwritten. A lot of my customers have approached me asking me to write on a niche. However, they have no idea on what to write about. To make sure that the ghostwriter will deliver what you want, give them keyword suggestions and article titles to write on. If you are not sure, then ask the ghostwriter to think of article titles for you — approve them before you ask the ghostwriter to begin writing.

5. For articles, tell the ghostwriter what resource box you will use for them. if you don’t have one then ask the ghostwriter to create one for you. A good ghostwriter will consider what your resource box shows before they write your article. This is to ensure that the reader will click on your resource box links after reading the article.

6. If you are asking the ghostwriter to write autoresponder messages to follow up with your prospects, provide them as much detail as possible regarding your product. If you want your autoresponder to persuade your prospects to buy your products, then the ghostwriter must know what your product is about.

7. As a ghostwriter, I create minisite graphics for my customers. I know a lot of ghostwriters don’t do this so if you do hire me, make sure you tell me exactly what you want shown on the minisite. Provide examples of website designs that you like. I will provide you the draft and make sure that you approve it before I go ahead.

8. if you’re getting a web sales letter written, let the ghostwriter or copywriter know what your product is about and any story that you have which is related to the product. The ghostwriter or copywriter can then integrate the story into the sales letter which makes it more powerful. If you have bonuses included with your product, make sure that you tell the ghostwriter so that they can make a place for it in the sales letter.

Have you thought about the questions above before contacting a ghostwriter? Doing the necessary planning above will make life so much easier for the ghostwrtier and yourself. You’ll also have ghostwritten material which matches what you want.

If you are interested in ghostwriting services such as ghostwriting articles, ghostwriting ebooks, writing press releases, then contact me at www.bestinstantsites.com