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In this article I discuss the potential nightmare you’ll suffer if you don’t hire a good professional ghostwriter at the start

As well as losing valuable time and money, it will also hurt your reputation. Following the advice in the article will hopefully save you a lot of money…especially in the long term.

But is this a smart thing to do? Can you really justify paying triple the price for a professional ghost writer?

Let’s say for example, you hire a freelance writer for $200 to write a 20 page ebook and another one for $600 to write the same ebook. What benefits would you get for paying the extra $400?

Provided that the professional writer actually delivers the quality promised, the ebook should be written in good English with no spelling or grammar mistakes. The information inside the ebook would be in-depth and correct since the professional ghost writer has done his research.

On the other hand, the cheaper writer would have also delivered the ebook but the style of writing may not be very captivating or interesting and the level of research would be very basic. Readers of the ebook may find that the content is far too simple for what they paid for.

If both ebooks was priced at $29 and each sold 1,000 copies, the first ebook that’s written by the more expensive ghost writer (ebook A), may get a 3% refund. That’s 30 copies refunded which translates into $870 returned.

Now if the ebook written by the cheaper writer (ebook B), gets a refund rate of 6%, then that’s 60 copies of the ebook refunded which translates into $1,740.

By saving $400 because you wanted to hire a cheaper ghost writer, you will have lost $870 in refunds with this scenario. However, there’s more.

With the launch of your next $29 ebook, you can email and notify your existing customers. If customers from ebook A give you a 30% response, which translates into 300 customers, then you’ll have profited $8,700 effortlessly.

Now since the customers of ebook B were not completely overjoyed with your content, the response rate could be 20% which is still good. This translates into 200 customers which will give you a profit of $5,800.

With the above scenario, ebook A earned you $2,900 more in profits. If we add the refunds, then ebook A wil have earned you $3,860 more. The repeat sales is where it really hurts the business owner’s pockets if they took the route of hiring the cheaper ghost writer.

However, this is only a guess. There are other things which we need to factor in such as affiliates. If you sent a copy of your ebook for affiliates to review, the majority may want to promote it due to the quality of information your ebook has. This part of the scenario is very hard to guess with figures.

With the scenarios above, you can now see the real effects of hiring a ghost writer to write an ebook. Paying for a cheaper ghost writer may save you money initially, but that’s being very short sighted. However, there are some very good ghost writers who charge cheaply for their services. They’re probably just starting out and want to get testimonials. They are very, very hard to find. If you find one, don’t let go of them.

A reply I normally give when I’m asked should someone pay for an expensive ghostwriter, is “it depends on what you want”. For example, if you want to look wealthy, attract attention, enjoy a comfortable ride then buy a Mercedes or BMW. If you want to save money and get a car just to get to places, then a normal car would do.

Same applies with a ghostwriter. What are you going to do with the ghostwritten content?

If you want to outsource your ebook to a professional ghostwriter, visit hire a ghost writer. To download the report How To Build Your Own Information Products Business, visit create information products.

3 Ways To Make Money With A Freelance Writer

1. Selling PLR Articles

Find a market that has a need for good PLR articles and offer a set of twenty 500 word articles for $20. You can limit the sets to 50. If you sell 50 then that’s $1,000 you’ve made.

Hiring a professional freelance writer that can produce 20 quality articles will cost around $400 – $500. This means that you can easily make a $500 profit every time you do this.

2. Giving Away Free Reports

Ask the freelancer to create an information report in 2 parts which you will give away to prospects. These reports must contain good information in a niche so that the prospects will trust and like you.

Create a squeeze page which offers part 1 of the free report in exchange for the visitors’ email. Once the visitors download the ebook, give them rights to give away the report provided thatthe content is not altered.

Inside your report, you should have a page that asks the reader to visit another squeeze page to get part 2 of the report. When visitors submit their email to this squeeze page, they are shown a one time offer where they can get PLR rights to the reports anduse the same squeeze pages as their own to build their list.

You can sell this kind of offer for $27 easily.

What you’re doing is creating a list with part 1 of your free report. The readers can give away this report to anyone so you need to capture the names of the people they gave the report to. The second squeeze page will help capture these emails as well as helping you profit from the one time offer.

Using this model, you can use the freelance writer to help you build a targeted list that is viral and make quick profits with the one time offer.

3. Create a Clickbank Product

This model is more straight forward and continues from the second model. Ask the freelance writer to create an info product which you can sell in Clickbank. Make sure this ebook is related to the reports which you gave away.

The freelance writer should also create the website and sales letter so that it is ready for submission to Clickbank. Once your ebook is on Clickbank, email your list and tell them about it. If they enjoyed reading your two reports they would purchase your ebook.

When the affiliates in Clickbank see that your ebook is selling quickly, they too would start to promote your ebook. Now you can just rest and watch the sales come in.

You can make money quickly by hiring a freelance writer with the 3 models discussed above. You can also recover your costs fast. However, you need to hire a good writer that can deliver quality for you. It’s worth paying more than average ifthe professional writer is good at what they do since they’re the critical factor to your profits.

Hope I’ve got your brain buzzing with some of the ideas. If you have any questions, feel free to contact me.

Hire A Ghost Writer – Why Would You Want To Hire An Expensive Ghost Writer?

Hire a ghost writer to help write quality material is a common task amongst business owners. Due to the lack of a standard price with ghost writers, business owners tend to shop around and hire a ghost writer who they think is the cheapest. But is this a smart thing to do? Can you really justify paying triple the price for a professional ghost writer?

Let’s say for example, you hire a freelance writer for $200 to write a 20 page ebook and another one for $600 to write the same ebook. What benefits would you get for paying the extra $400?

Provided that the professional writer actually delivers the quality promised, the ebook should be written in good English with no spelling or grammar mistakes. The information inside the ebook would be in-depth and correct since the professional ghost writer has done his research.

On the other hand, the cheaper writer would have also delivered the ebook but the style of writing may not be very captivating or interesting and the level of research would be very basic. Readers of the ebook may find that the content is far too simple for what they paid for.

If both ebooks was priced at $29 and each sold 1,000 copies, the first ebook that’s written by the more expensive ghost writer (ebook A), may get a 3% refund. That’s 30 copies refunded which translates into $870 returned.

Now if the ebook written by the cheaper writer (ebook B), gets a refund rate of 6%, then that’s 60 copies of the ebook refunded which translates into $1,740.

By saving $400 because you wanted to hire a cheaper ghost writer, you will have lost $870 in refunds with this scenario. However, there’s more.

With the launch of your next $29 ebook, you can email and notify your existing customers. If customers from ebook A give you a 30% response, which translates into 300 customers, then you’ll have profited $8,700 effortlessly.

Now since the customers of ebook B were not completely overjoyed with your content, the response rate could be 20% which is still good. This translates into 200 customers which will give you a profit of $5,800.

With the above scenario, ebook A earned you $2,900 more in profits. If we add the refunds, then ebook A wil have earned you $3,860 more. The repeat sales is where it really hurts the business owner’s pockets if they took the route of hiring the cheaper ghost writer.

However, this is only a guess. There are other things which we need to factor in such as affiliates. If you sent a copy of your ebook for affiliates to review, the majority may want to promote it due to the quality of information your ebook has. This part of the scenario is very hard to guess with figures.

With the scenarios above, you can now see the real effects of hiring a ghost writer to write an ebook. Paying for a cheaper ghost writer may save you money initially, but that’s being very short sighted. However, there are some very good ghost writers who charge cheaply for their services. They’re probably just starting out and want to get testimonials. They are very, very hard to find. If you find one, don’t let go of them.

Resource Box

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If you want to outsource your ebook to a professional ghostwriter, visit hire a ghost writer. To download the report How To Build Your Own Information Products Business, visit create information products at Best Instant Sites – Alan Cheng, Professional Ghostwriter
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Make Money With Clickbank By Creating Your Own Clickbank Ebook

If you know how to create a Clickbank ebook, then you’re well ahead of all the affiliates who are using Clickbank to promote the products with their hop links. Instead of helping other people promote their Clickbank ebook and building their brand name, why not let the thousands of affiliates in Clickbank promote your own product?

This is a much better business model and I’ll discuss the steps you need to put this into action.

How To Create A Clickbank Ebook

1. Choosing the niche.

First of all, you need to decide what product you’re going to write. Take a look at the Clickbank Marketplace and see which categories have a lot of competitors. The more competitors there are in the niche, the better because it means that there is money to be made.

Always choose a product where there is competition in Clickbank. The reason is because there are lots of affiliates who hang around that category.

If you’re an affiliate that sells a lot in the weight loss niche, it means that they have a lot of traffic with people that are interested in losing weight. Good affiliates will be looking for new weight loss products in Clickbank so that they can sell more to their list. They wouldn’t want to promote the same ebook to their list every time.

2. Writing The Clickbank Ebook

A good Clickbank ebook should have an average of 40 pages. Sometimes less than that depending on what topic you’re writing on. Do some thorough research online such as in forums and blogs to see what common problems people are looking to solve. Gather these ideas and sort them into your table of contents.

It’s a good idea to buy one or two Clickbank products that competes with your product and read what kind of content they have. Don’t copy their content but try to fill in the gaps and come up with your own unique twist. Make your product better than your competitors — but don’t copy their work.

Manage yourself to write two pages every day. This means that in 20 days, you will have your own Clickbank product. If you can’t write to save your life, hate the task of writing or think you’ll never have the time to do it, then hire a ghostwriter to create the Clickbank ebook for you. Give them your idea and tell them to do the research and the writing. However, make sure you choose a good ghostwriter for this task. It’s your reputation in the Clickbank community that’s at stake here.

3. Writing the sales letter

Now this is very important. While the quality of the ebook is important to stop customers asking for a refund and to build yourself a good reputation, it won’t help you sell your Clickbank product. What does the selling is the sales letter. Therefore, the quality of your sales letter is what determines how many Clickbank ebooks you will sell.

I would recommend you spend as much time on the sales letter as you did with the ebook. If you don’t have experience with writing a sales letter, then I would highly recommend you outsource this part of the Clickbank ebook creation.

Affiliates looking to choose which products in Clickbank to sell, will base their decision on the sales letter. With their experience, they will know what kind of sales letters convert well and will therefore decide to promote it.

Some ghostwriters will create the Clickbank ebook for you and also write the sales letter. Try to find professional ghostwriters that can do this and explain your whole idea to them.

Take a look at some of the Clickbank ebooks that are selling well and study their sales letter. Send the ghostwriter these links and tell them it’s the type of quality you’re looking for. If you hire a ghostwriter that is good and reliable, they won’t give you any plagiarism problems.

4. The Affiliate Center

Next you need to create a good affiliate center. This is where your affiliates get their email promotions, tweets for Twitter, banner ads and pay per click ads to help you sell your Clickbank ebook. Make this section as detailed as possible. Give them lots of material to help you market the product.

Affiliates are lazy. If you give them some marketing material, they will do some editing and then use it. If there are no promotional material for them to use, they won’t bother promoting your product. It’s too much work for them to create something from scratch.

Create some good looking banners, articles, classified ads and any other things you can think of. The more you have, the more chances of affiliates promoting your product.

5. Testing Your Clickbank Ebook

Before you submit your product to Clickbank, make sure you test the conversion rates using Pay Per Click such as Adwords, MSN or Yahoo. Send traffic to your sales letter and see what the sales conversion is.

If not many people buy through your sales letter then don’t submit your ebook to Clickbank. Either your sales letter is not good enough or your offer is poor. Try to improve it by changing the headline, the benefits, graphics etc… Worse comes to worse, try to hire another copywriter to re-write the sales letter for you.

6. Marketing Your Clickbank Ebook

When you’re sure that the sales conversion is good, such as 3% of visitors start buy from you, submit your product to Clickbank. While you wait for the ebook to be accepted by Clickbank, start writing articles to promote it.

As soon as the Clickbank product is live, start submitting your articles to directories and do some Pay Per Click ads to get the word out there. This will attract affiliates to your sales letter and if they like what they see, they will promote it.

With your Clickbank product, make sure that you capture the email addresses of the affiliates because the real success comes when you release another Clickbank ebook and you notify them about it. The more you repeat this model business, the more money you will make from affiliates. It’s a good idea to hire a professional ghostwriter that will create your Clickbank ebook  for you at first so that you know how everything works by experience. This is a Clickbank business model that has proven to work.

Resource Box
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Download a detailed report on how to Build Your Own Information Products Business at create information products. Alan Cheng is a professional writer at www.bestinstantsites.com If you want to outsource your Clickbank product creation, visit  Clickbank ebook at Best Instant Sites.

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Here is a good example of what I mean. This is a true story of a friend of mine who is also a ghostwriter – although not an experienced one.

A prospect approached my friend to enquire about his ghostwriting services. My friend replied with his template email explaining his article writing service, writing ebooks etc…

The prospect asked for 10 articles to be written on online games. My friend accepted and the prospect became a client.

When the articles were delivered, the client was not pleased. He expected tips on how to play some online games and also how to play online games with Xbox and PlayStation. This was not mentioned.  My friend wrote about flash games you could play on websites. The client wanted the articles revised and gave more details of what he wanted.

My friend practically re-wrote all the articles. Spent twice the time and didn’t please his client. The client had to extend his wait for his articles and spent more time explaining what revisions he wanted.

Both parties lost. I doubt the person will ask my friend to write for him again.

A Ghostwriter should communicate with his customers before starting to write. This would have eliiminated any misunderstanding. He should also ask the client for keywords he wanted for the articles. This would have helped a lot on what was needed.

Finally, the ghostwriter should provide examples of article titles and ask if they were acceptable.

Both parties are to be blamed. However a professional ghostwriter should have guided the client to tell him what their requirements were.

Hiring a ghostwriter will save you time and make you sell more of your products, if you contact the right ghostwriter.  So many people go for the cheapest ghostwriter and expect to receive similar quality that of a professional ghostwriter. This is why my service at www.bestinstantsites.com leads the clients to answer a questionnaire before I start ghostwriting. It benefits both parties.

Hire a ghostwriter when you need an information product or content created requires planning. Too many people just think about wanting to create some content and then they go and look for ghostwriting services.

What you need to do is make a detailed plan of what you want and when you need it.

So before you go and approach a ghostwriter, go through the checklist below and make sure you have all the information. It will save you a lot of time.

Checklist To Hire A Ghostwriter

1. Have you done the research on what you want ghostwritten? For example, if you are looking to write an information product (ebook), do you know what topics you want to cover and if those topics are what the market wants to know about. If not you need to discuss with the ghostwriter first so that they can provide advice.

2. For ghostwriting ebooks, give your affiliate links to the ghostwriter so that they can embed them in your ebook. This will save time for both of you instead of revising the ebook afterwards.

3. Tell the ghostwriter your business information so that they know what to place in the ebook. For example, your name (some people may like to use penn names), company name, website URL, disclaimer information etc…

4. If you want to hire a ghostwriter for articles written in your name, have you thought about the topics you want ghostwritten. A lot of my customers have approached me asking me to write on a niche. However, they have no idea on what to write about. To make sure that the ghostwriter will deliver what you want, give them keyword suggestions and article titles to write on. If you are not sure, then ask the ghostwriter to think of article titles for you — approve them before you ask the ghostwriter to begin writing.

5. For articles, tell the ghostwriter what resource box you will use for them. if you don’t have one then ask the ghostwriter to create one for you. A good ghostwriter will consider what your resource box shows before they write your article. This is to ensure that the reader will click on your resource box links after reading the article.

6. If you are asking the ghostwriter to write autoresponder messages to follow up with your prospects, provide them as much detail as possible regarding your product. If you want your autoresponder to persuade your prospects to buy your products, then the ghostwriter must know what your product is about.

7. As a ghostwriter, I create minisite graphics for my customers. I know a lot of ghostwriters don’t do this so if you do hire me, make sure you tell me exactly what you want shown on the minisite. Provide examples of website designs that you like. I will provide you the draft and make sure that you approve it before I go ahead.

8. if you’re getting a web sales letter written, let the ghostwriter or copywriter know what your product is about and any story that you have which is related to the product. The ghostwriter or copywriter can then integrate the story into the sales letter which makes it more powerful. If you have bonuses included with your product, make sure that you tell the ghostwriter so that they can make a place for it in the sales letter.

Have you thought about the questions above before contacting a ghostwriter? Doing the necessary planning above will make life so much easier for the ghostwrtier and yourself. You’ll also have ghostwritten material which matches what you want.

If you are interested in ghostwriting services such as ghostwriting articles, ghostwriting ebooks, writing press releases, then contact me at www.bestinstantsites.com